Published on May 12, 2025
Roblox changed its logo color to blue as part of a broader rebranding effort aimed at modernizing its image and aligning more closely with other major tech platforms.
While the company hasn't provided an official explanation, several factors likely influenced this decision:
Blue is commonly associated with trust, safety, calmness, and professionalism. These attributes are particularly appealing for a platform with a significant user base of children and young adults. In contrast, red—previously used in Roblox's branding—is often linked to urgency and aggression. The shift to blue may be an attempt to foster a more welcoming and secure environment for users.
The adoption of a blue logo brings Roblox's branding in line with other prominent tech companies like Facebook, Twitter, and LinkedIn, which also utilize blue in their color schemes. This move could be seen as an effort to position Roblox as a more mature and professional platform, potentially attracting a broader audience and signaling its evolution beyond a platform solely for children's games.
The transition to the blue logo has been rolled out incrementally. Users first noticed the change in the app icons on mobile platforms, followed by updates to other services like the Creator Hub. This phased approach suggests a deliberate strategy to refresh the brand's visual identity across all touchpoints.
The new blue logo has elicited mixed reactions from the Roblox community. While some users appreciate the modern look, others express nostalgia for the classic red branding, feeling that the new color scheme lacks the vibrancy and uniqueness of the original. Discussions on platforms like Reddit highlight concerns that the change makes Roblox appear more corporate and less playful.
Blue is commonly associated with trust, safety, calmness, and professionalism. Given Roblox's significant user base of children and young adults, adopting blue may be an attempt to foster a more welcoming and secure environment. In contrast, red—previously used in Roblox's branding—is often linked to urgency and aggression. The shift to blue could be seen as a move to create a more cohesive and calming brand identity.
The adoption of a blue logo brings Roblox's branding in line with other prominent tech companies like Facebook, Twitter, and LinkedIn, which also utilize blue in their color schemes. This move could be seen as an effort to position Roblox as a more mature and professional platform, potentially attracting a broader audience and signaling its evolution beyond a platform solely for children's games.
The transition to the blue logo has been rolled out incrementally. Users first noticed the change in the app icons on mobile platforms, followed by updates to other services like the Creator Hub. This phased approach suggests a deliberate strategy to refresh the brand's visual identity across all touchpoints.
